Istanbul 2024 Olympic Games Branding
2021 GMK Student Projects - Best Student Project Awarded
The logo, which was created by abstracting the mosaics of Istanbul (Bedri Rahmi Eyüboğlu "Istanbul" Mosaic) and Anatolian rug motifs (Bukağı symbol, which symbolizes unity and togetherness) , aimed to reflect the spirit of Istanbul in accordance with the Olympics.
The campaign created was on the idea of Walk With Me. It was aimed to fully invite the audience to the Olympics, to witness every process. Thus, the Olympics would be able to completely blend into the city.
Color codes created specifically for sports show sustainability in all products.
Turkey's valuable artists took part in the Spotify playlist created specifically for the Olympics. Thus, it was aimed to discover other values of Turkey besides sports.
In the created Instagram filters, we see the audience participating in the Olympics in different forms of the slogan Walk with Me.
A social awareness campaign was created to ensure full inclusion. In the Olympics held against all racism and sexism, your slogan interacts with different emotions and concepts. It was aimed to tell that we are with all the athletes, that you are with them, and that we experience all the emotions together.
As a result of the sponsorship that can be created with KuruKahveci Mehmet Efendi, an important brand of Turkey, spectators and athletes from all over the world will be able to taste Turkish Coffee throughout the organization.
